Marketing Mix on Customer Loyalty at Coffee Shop in Bandung

Coffee shop business growing rapidly in Bandung. Not just enjoying a cup of coffee, coffee shops are now transformed into places to socialize and gather together with friends relatives. This trend makes existing compete one another by providing differentiation product, price, place, promotion, service, atmosphere, presentation process. research tries explore the marketing mix at Bandung its effect on customer loyalty. With quantitative methods taken from 80 respondents, it is known that physical evidence factor main factor, other hand price lowest has impact underlines importance components order increase loyalty business.